The simple property CRM for estate agents and letting agents
AmpleCRM helps property businesses manage buyers, renters, landlords, vendors, viewings and follow-ups in one lightweight system — with smart property matching and clear reports.
match this new property
not contacted in 90 days
need chasing today
matches 4 available properties
The problem
Property leads are everywhere. They get lost everywhere.
Enquiries come in from Rightmove, Zoopla, OnTheMarket, your website, Facebook, email, phone, WhatsApp, walk-ins and referrals. Most never get followed up properly.
Leads slip through
A buyer enquires on Sunday evening and is forgotten by Wednesday.
Viewings without follow-up
The viewing happens — but no one calls back to ask what they thought.
Valuations go cold
A vendor requests a valuation and never hears from anyone again.
Property Match Funnel
Match the right people to the right properties — automatically.
AmpleCRM continuously matches your buyers and renters against your live stock, and surfaces the follow-ups that will move deals forward.
New listing → 18 buyers match
3-bed semi, OX2, £475k. Matched against requirements, budget, area.
- Hot
Sarah K.
Budget £450–500k · OX2/OX4 · 3 bed
- Hot
David & Anya
First-time buyer · OX2 · garden essential
- Warm
Mark R.
Investor · 6%+ yield · OX2 corridor
- + 15 more matches…
Today's chase list
Auto-prioritised by what's most likely to move a deal forward.
Call vendor at 14 Park Rd
Valuation booked — confirm
Message Sarah K.
New match: 3-bed semi OX2
Follow up viewing — 22 Hollow Ln
Viewed 2 days ago, no feedback
Re-engage 6 dormant landlords
No contact in 90+ days
Example scenario — illustrative data shown.
Everything you need
A property CRM built for how agents actually work
Contact management
One place for buyers, renters, landlords and vendors — no more spreadsheets or scattered notes.
Learn moreProperty management
Track every sale and rental listing with photos, status, key facts and matched applicants.
Learn moreViewing management
Book viewings, send confirmations and never forget a follow-up call afterwards.
Learn moreValuation lead management
Turn valuation requests into instructions with a clear pipeline and reminders.
Learn moreFollow-up reminders
Automatic nudges so no buyer, tenant or landlord goes cold.
Learn moreReports
Lead source, viewing-to-offer, valuation conversion and demand by area — at a glance.
Learn moreMultilingual CRM
Send messages in your applicants' language with built-in templates.
Learn moreCSV import
Bring your contacts, properties and landlords from spreadsheets in minutes.
Pipelines that fit property
Sales, lettings and landlord/vendor funnels — out of the box
Sales funnel
- 1New lead
- 2Qualified
- 3Viewing booked
- 4Viewed
- 5Offer
- 6Won
- 7Lost
Lettings funnel
- 1New applicant
- 2Qualified
- 3Viewing booked
- 4Viewed
- 5Application
- 6Referencing
- 7Tenancy agreed
- 8Lost
Landlord & vendor funnel
- 1New valuation lead
- 2Contacted
- 3Valuation booked
- 4Valuation completed
- 5Instructed
- 6Live
- 7Completed
- 8Lost
Reports
See exactly what's working — and what's leaking
Pricing
Simple pricing for small property businesses
Start free. Upgrade when you're ready. No enterprise CRM contracts.
Free
For solo agents getting started.
- 1 user
- Up to 100 contacts
- Up to 10 properties
- 1 pipeline funnel
- Basic CSV contact import
- Basic viewing reminders
- Basic reports
Starter
Most popularFor small property businesses ready to grow.
Also $12.99 / €11.99 per month
- More contacts and properties
- Multiple pipeline funnels (sales, lettings, valuations)
- Property match alerts
- Follow-up reminders
- Landlord and vendor reports
- Lead source reports
- Multilingual message templates
- AI message suggestions (coming soon)
Who it's for
Built for property businesses of every shape
Independent estate agents
One simple system for sales, viewings and valuations.
ExploreLetting agents
Match tenants to properties and never miss a renewal.
ExploreLandlord agents
Keep landlords engaged and instructions flowing.
ExploreProperty startups
Launch with a real CRM, not a spreadsheet.
ExploreGrowing property teams
Add users, funnels and reports as you scale.
ExploreMulti-branch agencies
A shared, lightweight CRM your team will actually use.
ExploreStart free and stop losing property opportunities.
Set up AmpleCRM in minutes. No credit card required for the free plan.